[Note: another one I wrote several days ago, and am just now posting. Obviously, I was wrong about the display.]
Listened to latest The Talk Show today, and there was an interesting note in there.
It was about Microsoft, and being perceived as an underdog. And the fact is, Microsoft was never an underdog. Even when they were a tiny company, they had a deal to be provided on all IBM PCs (Gates' dad was a lawyer with IBM, undoubtedly the in to get that). So even when they were that tiny, there were still not an underdog.
Also, I agree that a 4k display will be introduced alongside the Mac Pro. They just made too much of a big deal about having ability to drive 4k display to only have ones by other companies available.