I've heard about this branding measure before, and found it a bit amusing.
But Interbrand's measure of brand worth has Apple in the top spot at $98B.
There's a couple interesting things about that. First is that it pushed Coca-cola out of the top spot (remembering that, for a long time, brand was all that Coke had going for it). The reason that's amusing is that, if Apple only made iPhones, their revenue would have still topped Coke's, last year.
The second is that specific value of the brand itself. The company's market cap (the value of all shares available for purchase) is only $438B. So the entire company is worth less than five times that value. This is another reason why Apple's current market valuation is just insanely low. (Full disclosure, I do own a bit of Apple stock, which I bought because I thought the valuation was crazy.)
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